Michael Eisner on how to battle piracy
Excerpt from an email sent by Walt Disney CEO Michael Eisner to a vast number of Disney employees in 2000:
Yet 10+ years later, there is still rampant cluelessness in the music industry and the movie industry and the book industry etcetera.
History has shown that one of the best deterrents to pirated product is providing legitimate product at appropriate prices. In the music industry, we have already seen that people will gladly pay fair prices for legally-produced product even when it can be easily reproduced and unlawful copies can be easily acquired.
Yet 10+ years later, there is still rampant cluelessness in the music industry and the movie industry and the book industry etcetera.
